In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions…
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A guide to getting started on using hashtags on LinkedIn
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
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Five levers of relevance for digital authors
In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental…
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Mobile marketing must-haves in 2017
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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14 key facts on website speed and 4 top tips when it ‘s slow
Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user…
Read MoreDigital futurism, UX, and streams: tomorrow will look like yesterday
Having been in the field of emerging technologies for many years now, often people ask me “what is next? What will technology look like many years from now?” My answer invariably is: “I…
Read MoreThe internet of things, user experiences, and design
One of the most critical elements of the modern design process is research. Design teams work long hours to make sure that they not only have access to the right…
Read MoreIntegrated Marketing is back–it’s the new SEO
How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on…
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