When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running…
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Give your social oomph with SocialOomph
I take SocialOomph for granted even though I have spoken of it for years in quite a few of my blog posts for Biznology: Reduce your Twitter bloat with @manageflitter @socialoomph…
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The salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re…
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Effective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
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Delivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
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Five social media courses make one social media strategy meal
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that…
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Earned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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All about earned media micro-influencer marketing and more on the Through the Noise podcast
I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly…
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30 fascinating facts about organic vs paid social media
Organic vs paid social media Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s…
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How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
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