While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who…
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Tools I use to amplify social campaigns
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
Read MoreTackling social media: don’t do it all!
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to…
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Internet marketing abhors a closed door so open a window
Summary:Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself…
Read MoreDon’t make it so difficult to get directly in touch with you
Summary: even if you and your staff really hate having your inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as…
Read MoreSearch isn’t about search anymore, it’s about social
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private…
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How to use influencer marketing to promote your book
Here’s the deck you can look at over on Slideshare: Here’s the content from the presentation. For context, I am using six books I have promoted over the last couple…
Read MoreIs your social strategy effective?
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
Read MoreHow has SEO changed in 2015
Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing…
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