This is the third “digital casualties” post. You can read the first two here and here. As we transition to a workplace increasingly reliant on the so-called digital technologies, where…
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Will your job search survive your social media activity?
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43%…
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Why 9Round should be using SOCi for social media management
OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing…
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
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10 content marketing articles you missed
The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO, SEM, digital and content marketing…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read MoreDigital casualties: a new trust awakens
Last month, we discussed how privacy became a casualty of the digital revolution: like immunization, we depend on others to protect our personal privacy, and that dependency is making us…
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Five often-overlooked reasons senior executives should use social media
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a…
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Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
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Your website is wearing mom jeans and shoulder pads
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
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