Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
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How Trump’s unpopular decisions can strengthen brand engagement
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and…
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How to choose the best cloud-based LMS software
Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners…
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How social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
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4 tips to improve your YouTube channel
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. …
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Stop doing short-term digital campaigns
Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
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