As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is…
Read MoreSocial Media Marketing
Why you too should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new…
Read More5 reasons it’s not too late for Avon to join Social Media’s party
The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party, says sales for cosmetic products have steadily moved online to sites like Sephora.com, Beauty.com and…
Read MoreBaffled by content marketing? Start with the basics!
The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” So let’s start…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
Read MoreDon’t roll your eyes at social media influencers
I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and…
Read MoreWhat exactly is a social graph?
I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of…
Read MoreWhy can’t I share to Google+ from my apps for that?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to…
Read More5 studies prove social media is less than 6 degrees of separation
The idea behind 6 degrees of separation is “friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was…
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