Once upon a time, you probably used Facebook to check if your crush at school was “single” or “in a relationship,” and left it at that. Your parents weren’t on…
Read MoreSocial Media Marketing
What your social media marketing consultant will never tell you
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
Read More
Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me…
Read More
How exponential growth publishers can accelerate digital wealth
Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
Read More
Top 3 LinkedIn profile mistakes that professionals make
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for…
Read More
Building a stronger brand and culture with “keystone habits”
Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company…
Read More
Tips for making your blog the best ever
Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your…
Read More
Switch the user interface to accelerate growth and leadership
Lesson for leaders Advertising looks like an unstoppable force as it drives Google’s and Facebook’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked…
Read More
The resurgence of values-based branding for restoring trust
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused…
Read More
Families of devices multiply publisher’s powers to control the world
Lesson for leaders Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are…
Read More
