My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes…
Read MoreSocial Media Marketing
The ole one two three four five six seven punch
If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You…
Read More26 reasons digital marketing matters to the C-Suite
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many…
Read MoreHow to build your influencers in social media
Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or…
Read MoreHow to build your influencers in social media
A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. In this…
Read More3 top social automation tools
Last week I wrote 5 compelling social apps, an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding three of…
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Mizuno running long tail outreach marketing case study
The Outreach Marketing Virtual Summit 2014, sponsored by GroupHigh, happens today. It’s free, it’s web-based, virtual, and lasts all day. If you attend, you’ll have the opportunity to watch 40 industry thought…
Read More27 surprising facts about salespeople who are Social Selling
Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is…
Read More3 Lessons for marketers from the Ray Rice affair
By now, the free world has become privy to the awful video of Ray Rice‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone…
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In marketing, authenticity is the new black
Marketers have a longstanding reputation as maybe not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know…
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