Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday…
Read MoreSocial networking service
Visitors hate ghost towns more than spammy posts
While social media experts like to tell their clients that the thing that visitors to their social media business properties hate the most is when they visit your company’s Facebook…
Read MoreHindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset…
Read MoreAre employers ready for the connected generation?
It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access to the Internet, then to social…
Read MoreEnterprise social networking platforms: Think Amazon, not Facebook
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a…
Read MoreSocial media is a physical extension of your brain
We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage…
Read MoreSocial business: Facebook for the enterprise?
As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market, the debate is inevitable: is Facebook going the way of the…
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