When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad…
Read MoreSocial network
Twitter success demands both top influencers and everyone else
Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular,…
Read MoreTarget Twitter followers using a theory of everyone
Well, as you all know who read this blog, I am Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than…
Read MoreHow you can break into digital marketing
Sometimes they email me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to…
Read MoreBattle of the social media titans
Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side…
Read MoreBecome a Twitter Power User
Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Too…
Read MoreStopping the Internet’s rush to judgment on everything
With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+….
Read MoreThis is not a post about Google+
You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don’t count Orkut or Google Wave or Google Buzz,…
Read MoreOrganizational Social Media
Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use…
Read MoreToyota launches a social network for drivers
Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its…
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