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How to be on social media while on vacation

When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad that ran for years for a rug cleaner. My aging memory is a bit dim on the details, but I remember the ad consisting of a series of quick cuts of women out and about doing fun things, each one saying, “I am shampooing my rug right now.” They accomplished this magic by spraying their rug with the rug cleaner and then leaving the house so they could come back and vacuum it up to find a clean rug. Who among us does not want to have things working while you are doing something else? In this month’s Biznology newsletter, I want to share with you how I stayed active on Twitter while on vacation.

Some of you might follow me on Twitter–my handle is @mikemoran–and I try to post several times each day that I am working, but I haven’t been working the entire month of August. But I have posted at least one tweet every work day on vacation. I didn’t set out to do this, but it just worked out that way.

I don’t actually post any of those tips myself–I am just too busy. What I do is have my marketing manager go through all of the books and blog posts I have written and extract sentences that she gives me for my approval. And then she posts them each day as tips–you might have seen them if you follow me.

But she was on vacation a few days, too, so she doesn’t want to post them manually. She uses a automated program that schedules tweets to be posted sometime in the future. She uses CoTweet, but there are lots of free tools that do the same thing.

It might not work for everyone, but if you’ve written articles or blog posts or just about anything on the subject that you tweet about, you can extract the snippets from that material and post it on Twitter. Or you can just type in a bunch tweets in advance and schedule them to post while you are on vacation.

Next year, I want to do the same thing for blog posts. It didn’t work this year because I was using Movable Type (whose scheduling feature I never got to work properly), but moving to WordPress changes all that because its scheduling feature works just fine, thank you very much.

You might have noticed that we have made a few big changes to Biznology–moving to its own domain at with a brand new look. My wife Linda built the new site, and is now the managing editor and on-going Web developer.  This year, in addition to the move to WordPress and the new domain, we also have introduced monthly Webinars and added even more bloggers to Biznology. We hope you’ve liked the changes so far and will be watching for more.

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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