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Tracking Social Media ROI

I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…

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A Skewed Web: Are you an outlier?

Relying solely on social news or social bookmarking services such as Digg, Reddit, Fark, Slashdot, and Delicious might leave you with a very peculiar version of the world. A glance…

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