You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don’t count Orkut or Google Wave or Google Buzz,…
Read Moresocial media
How do you coordinate social media in a large organization?
In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, “Our organization is not…
Read MoreOrganizational Social Media
Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use…
Read MoreHas social media ushered in the Age of Disinformation?
Coincidentally or not, after I covered the topic of Q & A services in my last Biznology post, I’ve heard complaints from three different acquaintances about the low quality of…
Read MoreWeiner shows it’s easy to screw up in social media
After my post yesterday on the social media-induced plight of Congressman Anthony Weiner, I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to…
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Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreTrends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
Read MoreDigital marketing success: Do you have “the one thing”?
Lots of people ask me what it takes to succeed as a digital marketer. I often grapple with that question when I teach a class, often to at least some…
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Tracking Social Media ROI
I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
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