In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. So, I did some searching and it looks like…
Read Moresocial media strategy
Social media strategy leaders: Lisa Marcyes
1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
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Social media strategy leaders: Hester Tinti-Kane
So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause…
Read MoreIs your social strategy effective?
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken…
Read MoreHow to build your influencers in social media
Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or…
Read MoreHas social business finally arrived?
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
Read MoreIs marketing trying to annex the organization?!
In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a…
Read MorePinterest Marketing 101
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest…
Read MoreBudgeting your online marketing? Stop trying to predict the future
Many businesses spend their time each fall trying to predict the future. They’re diving deep into historical data and trying to overlay that onto their expectations for next year. How…
Read MoreWhat’s missing from your social media playbook?
Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social…
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