We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. These profiles go beyond the…
Read Moresocial media strategy
Consultants Collective Profile: Sameena Kluck
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. These profiles go beyond the…
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Consultants Collective Profile: Sue Serna
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the…
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Social Media Strategy is a Game of Niches
By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
Read MoreBusting the Top 5 Social Media Myths
Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping…
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Influencer marketing is fully integrating with social media marketing strategy
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (RFP) that actually gets it—and may well be the…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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Social media strategy leaders: Sarah Nilson
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
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Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
Read MoreSocial media strategy leaders: Robert Bochnak
1. Hello, Bob! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I…
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