Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
Read Moresocial media marketing
Your team is the best content source for search
If there’s anyone in your world who can pass the duck test, it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and…
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Reduce your Twitter bloat with @manageflitter @socialoomph @crowdfire
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your…
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Launching your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
Read MoreWhy the new never completely drives out the old
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
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Why 9Round should be using SOCi for social media management
OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing…
Read More10 Social media metrics every marketer needs to know
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the…
Read MoreThe most important questions to make your marketing work
Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
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