For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their…
Read Moresocial media marketing
Are you ready for big data marketing?
Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another…
Read More24 reasons SEO and social media are inextricably linked
59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting…
Read More25 social media listening aids to increase your hearing
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes) 74% rely on social networks to guide purchase decisions (source: Social Sprout) 71% of consumers are…
Read More“I don’t spend on social because I don’t understand it.”
Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I…
Read MoreIs marketing trying to annex the organization?!
In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a…
Read More18 reasons to listen to social media before you leap
Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group…
Read MoreGetting back to marketing basics
In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the…
Read MoreThe law of large numbers is the digital marketer’s friend
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
Read MoreIs Your Company Ready for Social Business?
Andrea Goldberg gave this webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? …
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