As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming…
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Why big data and content marketing go together
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to use big data to improve their results. James…
Read MoreHas social business finally arrived?
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
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