Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
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Why account-based marketing is a game changer for Japan
I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM, was published only last week,…
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