Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and…
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What can search marketers do about “not provided”?
It’s been a long time coming, but it is finally here. Google is finally “not providing” search referrals for all organic searches. “Privacy,” they say. How does a searcher’s…
Read More12 Myths vs. realities of search engine optimization (SEO)
Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?
Read MoreGoogle’s funhouse mirror
What do you think you look like in the mirror? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in…
Read MoreContent marketing, SEO, and social media – friends, enemies, or frenemies?
Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible…
Read MoreOwning Google Search is so easy–yet very very hard
A couple years ago, SEO held a lot of secrets. But, no more. If you earn a lot of money in the United States, it behooves you to hire the best…
Read MoreHow to recover from Google Penguin and Google Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it…
Read MoreGoogle chooses speed over content from sites
People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the…
Read MoreIs Google Authorship just an elaborate spam-detection tool?
If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and…
Read MoreWhy local search is just like politics
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.”…
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