59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting…
Read MoreSearch Marketing
Link Building Basics: Niche analysis
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. These are people who…
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What’s wrong with search and social media marketing?
Historically, media has been broken into three categories: Paid Earned Owned
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The importance of knowing what competitors spend on SEM
Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the…
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Content marketing is NOT link building
There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the…
Read MoreInternet of Things and real time planning, or how devices talk and plan ahead
In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a…
Read MoreCompetitor analysis: Get link building help from your competitors
If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense….
Read MoreDetermining project scope, size, and expectations (from Link Building: From beginning to launch)
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and…
Read MoreShould guest blogging still be part of your SEO strategy?
Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume…
Read MoreWhat PPC offers are retailers running after the holidays?
We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday…
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