Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem…
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For SEO, you need a story to tell
So often, people appear mystified about how to succeed at search engine marketing. There are lots of “secrets,” and you hear about them all the time, but the one that…
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Is duplicate content OK for duplicate keywords?
So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. The assumption is…
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My interview with Paul Gillin on SEO
If you don’t know Paul Gillin, you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview…
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Is it time to reassess your linking strategy?
Link juice. Organic search luminaries love to explain what it means and why you need it—it’s than hard-to-measure respect that search engines convey on Web sites that get high quality…
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Skinflint Search Marketing: Free webinar
If you don’t have the time or patience to read about all the skinflint search tips, get started with this free one-hour Webinar that starts you on your way.
Read MoreSocial media and search marketing in Denmark
It’s always fun to present in Copenhagen, and I was honored to do two talks at the Search Marketing Stategies 2010 conference today. The first talk, “Social Media from the…
Read MoreLearn SEO from your spouse
Most couples have at least some trouble discussing their careers with each other, if only because they do very different things. My wife is a full-time homemaker for my four…
Read MoreSearch marketing is like dating
From across the room, you see…THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing. You are ready to do anything, be anything to be…
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Skinflint Search Marketing
Been too busy to post the pictures and videos from my recent event in Las Vegas for the Specialty Equipment Manufacturers Association–boy, that’s a mouthful–until today. SEMA is a trade…
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