Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one…
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Should you do your search marketing in-house?
I don’t go many places without being hit with some variation of that question. And my answer is always the same, that it depends on the company what makes sense…
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How social media listening helps your search marketing
I frequently talk to clients about how they can use the services of Converseon to listen to the subjects that customers talk about in social media. Lots of companies are…
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Searching for profits more than answers
The refreshing thing about search marketing is the way that the little guy was on equal footing with the big guy. Yes, I said “was” on equal footing. I am…
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What my wife can teach you about search marketing
We don’t change our bath towels every year like fashionable folks, but this was getting ridiculous—they were eight years old and they were plain wearing out. But my wife admitted…
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Does your marketing solve your customer’s problem?
Many of you know that I am a nut on how marketing ought to be helpful to customers–how it needs to solve real customer problems rather than be an endlessly…
Read MoreWhat’s your mission?
Today I had an epiphany of sorts. A revelation, if you will. The result of these great new truths in my life were the following; a panic attack, followed by…
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Why small businesses need search
Time was that there was no easy way to promote a small business. Everything cost buckets of money and that was the one thing that small businesses never had. If…
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Podcast with RSS Ray on search marketing
A couple of weeks ago, I stopped by the RSS Ray show on wsRadio to be interviewed about the second edition of Search Engine Marketing, Inc., which was released in…
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Selling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
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