People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the…
Read MoreSearch engine optimization
Is Google Authorship just an elaborate spam-detection tool?
If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and…
Read MoreWhy local search is just like politics
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.”…
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Why it takes time to see SEO results
If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time…
Read MoreWhat can content marketing do for me?
Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast…
Read MoreFill in your entire social media timeline backlog
Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life,…
Read MoreReputation management in the age of PRISM
While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA‘s PRISM program and its full reach, I now have the opportunity to have a…
Read MoreIntegrated Marketing is back–it’s the new SEO
How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on…
Read MoreThe $1,000 SMB marketing challenge: how would you spend it?
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply…
Read MoreWhy a picture is worth a thousand clicks: Visuals boost your SEO
I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google You’re interested in more search traffic…
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