Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically…
Read MoreSearch and Content Marketing
Don’t silo link building
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It…
Read MoreGobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
Read MoreMartyn Etherington Speaks: The story of a B2B digital marketing turnaround
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and…
Read MoreCalling all Creatives
Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. Better, I guess, to major in engineering or accounting, both of…
Read MoreInclude video content in your buyers’ journey
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. If…
Read More
Building links for big brands
Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or…
Read MoreWhat Google really doesn’t want you to know about search
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to…
Read More
Making links a priority within online marketing
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you…
Read MoreB2B content marketing for your sales force
Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands…
Read More
