If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
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Go beyond brand awareness & drive revenue with LinkedIn
This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. Studies show that just 1 in 5 business leaders and sales and marketing professionals can…
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CMOs fail to go beyond brand awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social…
Read More12 inspiring social media monitoring case studies
90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. (Social Media Examiner) The…
Read MoreBenefits of promotional products advertising campaigns
Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that…
Read MoreHow to select the right lead generation media mix
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together…
Read More16 Case Studies of Companies Proving ROI of Big Data
Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, and information…
Read MoreTips for your professional B2B corporate video production project
Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business…
Read MoreFinding ROI in your website search
I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your…
Read MoreChoosing metrics that drive content marketing ROI
This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify…
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