A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are…
Read Moreratings and reviews
Attack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.
Read MoreWhat if my competitor is fabricating bad reviews?
I made my annual visit to the University of Virginia’s Darden School of Business yesterday and presented my talk, “Web Marketing is Marketing” (if you are interested in the slides)….
Read MoreGoogle gives Sentiment Analysis a multistar rating
Perhaps you’ve heard of sentiment analysis, a software technique that can decide whether something a person wrote is positive or negative in tone. Recently, Google made headlines with an addition…
Read MoreBazaarVoice’s Brant Barton on ratings and reviews
I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read More
Ratings and reviews for B2B marketers
Back in May, I wrote about how B2B firms have avoided ratings and reviews and challenged you to take part in a survey about the subject. Christian Carlsson has graciously…
Read More
