Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek….
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Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
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