Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know…
Read MorePublic Relations
The end of public relations spam?
I’ve been writing more and more lately about how the Internet is affecting public relations, including last month’s newsletter on counting clips, but today I want to talk about another…
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Count clips and get cut: How PR metrics have changed
Next week, I am doing four full-day seminars for Bulldog Reporter to train public relations professionals in search marketing—I’ll be in San Francisco, Chicago, Washington D.C., and New York. (There…
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Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
Read MorePR 2.0 in the Pharmaceutical Industry
I was honored to give the opening keynote at the 4th annual ExL Pharma Public Relations & Communications Summit. If you’re interested, take a gander at my slides on how…
Read MoreSocial media requires having something to say
In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing. Just like good old-fashioned public relations,…
Read MoreWorking your way through web fears
Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had lunch with a market research pioneer yesterday…
Read MoreHow can PR people Do It Wrong Quickly?
If you’re a veteran PR person who’s still chasing after those mythical reporters with a “Press” card tucked into their hat bands, how did you ever find this blog? No,…
Read MoreWord of mouth for “word of mouth marketing”
I have sometimes joked in the last couple of years that I have time to either read books or write books, but not both. The problem is that if I…
Read MoreMore journalism, less marketing
Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…
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