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The end of public relations spam?

I’ve been writing more and more lately about how the Internet is affecting public relations, including last month’s newsletter on counting clips, but today I want to talk about another…

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More journalism, less marketing

Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…

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PR Professionals Do Web 2.0

Every profession has its professional society, but you’d imagine that the PR profession’s own society would do a great job on getting attention for its PR. Well, there is an…

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