Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you…
Read Morepublic relations
4 tips for generating more return business in any industry
If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source…
Read More“Up” your game in crisis management
I’ve had the opportunity to see a few crisis management situations in my time. (I’m old.) The ones that have worked out the best had less to do with the…
Read MoreLong-form content and the art of persuasion
Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have…
Read MoreThe ole one two three four five six seven punch
If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You…
Read More
In marketing, authenticity is the new black
Marketers have a longstanding reputation as maybe not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know…
Read More
Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
Read More5 popular movies that will improve your marketing strategy
No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding…
Read MoreConsultants Collective Corner: Online community management is surrogacy
Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one…
Read MoreOvercoming a dry spell: 8 sources for blog inspiration
Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable…
Read More
