Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a…
Read Morepublic relations
Biznology’s best info on influencer marketing
I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself….
Read More7 tips for effective press releases
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know…
Read More
Your team is the best content source for search
If there’s anyone in your world who can pass the duck test, it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and…
Read MoreHey PR: make way for content and creativity
Just a few months ago, I took a stand on the side of writers and creative professionals (“Calling All Creatives“). I argued that content is the new PR and creative…
Read More
Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
Read More
Eight media relations tips most PR pros totally miss
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor…
Read MoreYour digital PR needs to account for emotions
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to…
Read More
A sales pitch isn’t a relationship
It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about…
Read More
4 Non-measurable actions every business should take
The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay…
Read More
