The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its collective ideology on its sleeve, there are thousands…
Read Moreproactive
The resurgence of values-based branding for restoring trust
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused…
Read More
How to improve sales with online chat software
Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong…
Read More
Creative strategies to improve your brand’s online reputation
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
Read More
The rise of “morality-via-branding” to add empathy and connect emotionally
If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our…
Read More
