Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have…
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How to integrate offline campaigns with your digital marketing strategy
A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing…
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Can content written for print position well in Google?
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written…
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On the limited value of branded content
Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition…
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