End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B…
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Man versus machine
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as…
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Digital futurism, machines that learn, and the end of (our) jobs
The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what…
Read MoreWhere is B2B data-driven marketing headed?
Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new…
Read MorePredictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where…
Read MoreWhat’s the next shoe to drop from Google?
An entire cottage industry has arisen that does nothing but track Google’s movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to…
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