Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
Read Morepersonality
Naming brands – the unsubtle (Trump) and the subtle (drug companies)
Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even people. However, branding is much more complex. Good branding starts with…
Read More
Top 3 LinkedIn profile mistakes that professionals make
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for…
Read More
The resurgence of values-based branding for restoring trust
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused…
Read More
Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
Read More
4 benefits of using emojis in email subject lines
Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email…
Read More
Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
Read More
How social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
Read More
8 commonly overlooked ways to make social media work for you
Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus…
Read More
