Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe, SVP marketing and business development at Enli Health Intelligence, spoke…
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3 innovative ways to structure video content to support sales engagement
1. Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a…
Read MoreOutside-in marketing: a pragmatic approach to content marketing
Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one…
Read MoreWhat can your B2B data do for you?
Data is all the rage in marketing today. Everyone is talking about it. “A carefully considered data strategy must be a CMO’s top priority,” says AdAge. Data has been called…
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