1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
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Drone video, 4K TV and more: Video marketing trends for 2016
Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic, a rise from 64 percent in 2014….
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Periscope up: Is live interactive TV (finally) here?
Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks,…
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