There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and…
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Can content written for print position well in Google?
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written…
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5 helpful hacks to go above & beyond your sales goals
Work smarter, not harder. You’ve heard it a million times, and it’s never been truer than it is today. Distractions are a fact of life. Here are five smart ways…
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How Trump’s unpopular decisions can strengthen brand engagement
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and…
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Why every entrepreneur needs a sense of purpose
Too often, we hear stories of depressed billionaires, suicidal pop stars, and burned out CEOs. All of which beg the question: how can someone be so successful yet so unhappy?…
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Creative strategies to improve your brand’s online reputation
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
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3 innovative ways to structure video content to support sales engagement
1. Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a…
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Why I told a client to quit blogging: finding your “One Thing”
Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not…
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3 insights from intelligent content conference
I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit…
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How to build a killer content team
Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing,…
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