“What?? You’re kidding!! You just can’t trust anyone anymore!!” Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past…
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Brilliant modern marketing lessons from Pride and Prejudice
It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer. Ever since it was penned 200 years ago,…
Read MoreDoes asking for too much data alienate customers?
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment…
Read More6 things the baseball playoffs can teach you about online marketing
I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine…
Read More5 Tips to get your online marketing ready for swimsuit season
What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand…
Read More5 steps to online marketing success in 2012
Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make…
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Digital Marketing is Direct Marketing
We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct…
Read MoreReaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreDoes honesty in business pay off?
My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind…
Read MoreEllen Corrigan of iCrossing on the basics of Internet marketing
I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important…
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