Werner Heisenberg, the legendary physicist, once said, “…the Universe isn’t stranger than you think; it’s stranger than you can think.” In some ways, you could say the same thing about…
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The three hard parts of manually tagging subjects on your web pages
Everyone loves faceted search–drilling down on your search results by selecting filters. We all use it in eCommerce to pick colors and prices, but we also are starting to see…
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Concentrating on customer experience
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing…
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What is holding you back in digital marketing?
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes…
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No more DMZ for google reviews
Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews. Most of these companies provide some type of automated email solicitation…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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Why links should be a KPI within your digital marketing
Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as…
Read MoreEmerging marketing trends for 2016
Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging…
Read MoreStop trying to win the content marketing war with volume
I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like…
Read More3 Conversion tactics for your online ads
Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When…
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