I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. I have been asking them the same question…
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Does a soft sell conflict with content marketing analytics?
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content…
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Online marketing 101: matching tone, style, and content
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in…
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How do you know how long to A/B test your website changes?
Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come…
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Are you testing the right things on your website?
It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer…
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Digital marketing and the internet of things: 5 steps to success
The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era….
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Your content marketing must sell solutions, not stuff
I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be…
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You’re doing SEO wrong: it’s all about authority
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions…
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How promotional products tie into your web design and branding
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and…
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Can you do top-of-funnel marketing automation without CRM?
If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to…
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