I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (RFP) that actually gets it—and may well be the…
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Earned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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Paid online influencer marketing is fully mainstream
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina, to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience,…
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