Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad…
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Improving PPC performance: 10 competitive monitoring tips every search marketer should know
Lori Weiman of The Search Monitor presents our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full…
Read MoreIs the end of television advertising near? Maybe, maybe not
What was the most memorable moment of this year’s Oscars? Lupito Nyong’o’s amazing, A+ speech? The pizza delivery? No. It was Ellen’s celebrity selfie gone viral. It was a commercial…
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