Lesson for leaders How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor…
Read Morenumbers
How do you persuade big company executives that digital marketing is important?
Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some…
Read More
Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
Read More
How do you migrate to a new site search engine?
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled…
Read More
Simple content optimization – SEO for when SEO doesn’t make sense
It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a…
Read More
