As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
Read MoreMass media
The crisis of message credibility and impact on brands
Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and…
Read MoreDoes your ad campaign develop amnesia?
I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. It amazes me how ad networks can consistently find the right…
Read MoreThe role of brand journalism in content marketing
Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to…
Read MoreWhen are you operating in public?
I had several people talk to me about my recent post, “Do you know how to operate in public?” State Farm was embarrassed when a private letter was publicized in…
Read MoreWhat can social media do for me in a PR crisis?
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
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