Want to know how to make an SMB (small-medium business) owner or marketer crazy? Tell them that although they are completely convinced that they need to do search engine optimization,…
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Proactive vs. reactive Internet marketing
The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to…
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Internet marketers lack industry benchmarks
It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I…
Read MoreIt takes a village idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
Read MoreDoes search marketing belong in marketing or sales?
A fun part of being a consultant is that clients always ask me questions. I have always loved to help people with problems, so it works out well fro me….
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How do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
Read MoreDoes your marketing still rely on fine print?
The Internet has placed a premium on honesty in marketing. Companies are vulnerable more than ever to being criticized for any les than the highest of ethics. But too many…
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Selling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
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