Virginia Nussey conducted a wide-ranging interview last week on the second edition of Search Engine Marketing, Inc. I thought she asked especially good questions and you might be interested in…
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Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
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I’m not trying to win a popularity contest
I once worked for a high-level executive who prided himself in being tough. He worked his people hard and he expected a lot of them. More often than not, he…
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How do you Do It Wrong Quickly?
While I was at the Software 2008 conference in Oslo (organized by the Norwegian Computer Society), MediaPlanet asked me a series of questions and taped the results. They’ve been posted…
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A Do It Wrong Quickly intranet
I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. One question in…
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Another book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
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Remember that search marketing is marketing
You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must…
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Big company and big site search marketing
Big sites really are different. If you can gather your entire Web team into a conference room and explain the new way that we are all going to code our…
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Branding Tactics for Search
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…
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