I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
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The new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
Read MoreDoes your marketing still rely on fine print?
The Internet has placed a premium on honesty in marketing. Companies are vulnerable more than ever to being criticized for any les than the highest of ethics. But too many…
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Selling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
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Interview on WebmasterRadio’s SEM Synergy
Virginia Nussey conducted a wide-ranging interview last week on the second edition of Search Engine Marketing, Inc. I thought she asked especially good questions and you might be interested in…
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Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
Read MoreI’m not trying to win a popularity contest
I once worked for a high-level executive who prided himself in being tough. He worked his people hard and he expected a lot of them. More often than not, he…
Read MoreHow do you Do It Wrong Quickly?
While I was at the Software 2008 conference in Oslo (organized by the Norwegian Computer Society), MediaPlanet asked me a series of questions and taped the results. They’ve been posted…
Read MoreA Do It Wrong Quickly intranet
I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. One question in…
Read MoreAnother book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
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