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How do you Do It Wrong Quickly?

While I was at the Software 2008 conference in Oslo (organized by the Norwegian Computer Society), MediaPlanet asked me a series of questions and taped the results. They’ve been posted…

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Another book review

I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…

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Branding Tactics for Search

Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand…

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