I am going to act as if you care about my musical tastes (you may skip directly to the next paragraph rife with Internet marketing wisdom if you don’t want…
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Everyone’s on Twitter, Right?
We live in a world of hype. New and improved this. Best of breed that. I have been involved in many different industries over my career and there has been…
Read MoreOn and off marketing–Online and offline, that is
I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer…
Read MoreDo you measure social media with sales?
Does even the question seem odd to you? I mean, how can a blog entry or a social bookmark lead to a sale? I know that lots of social media…
Read MoreDon’t shoot the Internet marketing messenger
Want to know how to make an SMB (small-medium business) owner or marketer crazy? Tell them that although they are completely convinced that they need to do search engine optimization,…
Read MoreProactive vs. reactive Internet marketing
The term Internet marketing itself is not an easily contained concept. It keeps expanding and spreading and in effect annexing a lot territory. No longer is Internet marketing confined to…
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Internet marketers lack industry benchmarks
It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I…
Read MoreIt takes a village idiot
I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
Read MoreDoes search marketing belong in marketing or sales?
A fun part of being a consultant is that clients always ask me questions. I have always loved to help people with problems, so it works out well fro me….
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