On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing…
Read Moremarketing persona
Are your marketing personas your sales market segments?
Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how…
Read MoreSegmenting Your Content Marketing
This webinar is about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps…
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Does your marketing speak persona?
I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a…
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