Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move…
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Why you need testimonials to persuade your customers
Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to…
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Influencer marketing is fully integrating with social media marketing strategy
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal (RFP) that actually gets it—and may well be the…
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Kimberly-Clark uses a social media quiz to woo young talent
Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a…
Read MoreB2B data decay and list rental – buyer beware!
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection Offer for response Contact media sequence and frequency Creativity Of the four, no…
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